Is book blogging still relevant ?

Asking the real questions here. Don’t throw me bananas just yet.

I will admit it: this blog post has been a long time coming. It has been sitting in my draft, looking like a mess of ideas and rants for over two months now… I don’t know, I guess I finally decided to write this down and hope that you will appreciate it and not throw bananas at me. Sorry. I just really hate bananas (but you can throw me books. I’d be okay with that. Slightly hurt, probably, physically, but mentally happy, because books. anyway).

After having held this blog up and afloat the best I could and with all of my heart for the past three years, I had to start noticing something. Changes, if you will. Growth, maybe, or just a divergence in the young adult blogging community. I don’t know how to call this so, please bear with me.

Before, I only knew book bloggers on book blogs, writing blog posts about their favorite books, interacting with each other through comments, follows, likes and so on. Now, it seems like the community has developed and, if you ask me, even switched a little bit to other platforms, less blogging-y, more social-media.

Yes, I am talking about bookish twitter and bookstagram.

I could also talk about booktube, but to be completely honest with you, I don’t watch booktube at all, so I’m not going to mention it too much… but still, it’s a pretty big thing, too. And I don’t know how that works so I’ll just, not.

I subscribed to twitter with an account, linked to my blog, in early 2015, a couple months after I started this blog and it felt like discovering a whole other universe. When I started blogging, I did not know that there were so many book bloggers, I didn’t know there were so many book bloggers reading and loving young adult books as much as I did. But, really, it’s when I first got on twitter and since then, navigating its murdy, messy and dramatic waters everyday, that I got and still get amazed by how MASSIVE the book blogging community is, diverse, fun, amazing, yet very complicated, too.

Just like any social media – strike that, more than any other social media -, things are moving at the speed of light there. Get off twitter for a day and you’ll miss the storm of the year happening in the bookish community, or you will miss the latest hype book that everyone is talking about – heads up, this is probably a book that’s not being released for another five months or so. Yeah, does not help with the confidence there, I’ll admit it. On twitter, it is so easy to feel out of the loop in five seconds.

Yet, twitter also makes it super easy to reach out to your favorite bloggers, have a quick conversation, see what’s happening and what they have been reading and so on. Twitter makes interactions quick and easy, twitter moves fast, shares all of the drama and so on, while blogging is at a more… relaxed pace, I’d say. Your comments will be waiting for you and things are a bit less hectic. Or at least, they feel this way for me.

Yet, things are strange when it comes to book blogging, book bloggers and statistics and so on, especially in this new era.

I didn’t know before how big and influencers book bloggers can beΒ  – now you see over on twitter they have like 5 K followers and are spending their time screaming about young adult books and important issues. while you’re just, not. just because you feel more comfortable typing out your thoughts on a sunday morning on a platform you feel more at ease to.

Book blogging takes work, too. I am not under-mining anything here or saying that being on book twitter, doing threats or and bookstagram does not take work. I honestly admire everyone doing this. yet I feel like book blogs are more often than not disregarded, while influencers chatting all the time on twitter or with the artistic ability to make incredible pictures are more boosted. in terms of… I don’t know, publishers, seeing as influencers and “big” in the community and so on.

Sometimes, I just don’t know how book blogging fits in everything social – media anymore.

People check out blog posts that we tweet, but they share their thoughts via a tweet or retweet them, conversations happen a bit less over on blog posts sometimes, while some blogs are brilliant, appreciation is shown elsewhere and in a different way. People write twitter threads about the book they are reading instead of blog posts, they write threads about why we should read some books, about their most anticipated reads. People write long captions on their instagram pictures, sharing their latest thoughts on the book they are featuring and so on. People don’t write blog posts anymore, or not as much. Maybe. I don’t know. I just know that these things, somehow, tend to take more and more place in this community. And influence, too.

I can’t even mention how many times I wanted to buy a book because I saw it all over social media.

…Instagram and Twitter everyone screaming about it and hyping it up. It seems to work. It seems like these new social media influencers have more impact and weight than book bloggers. It seems like it matters more when you are vocal on a twitter thread than when you are writing a lenghty blog post about your feels.

I like twitter and I’ve been grateful to chat with amazing people there, I’m also really thankful for everything I can do there and trying my best to… well, do like everyone else. But I’m not that kind of person you’ll see screaming about everything. NOT because it does not matter, but because it’s not in my personality and it makes my anxiety sky-rocket more than ever, to even write down one damn tweet sometimes or / and chat with people I am so afraid of. I’m not scared of commenting on blog posts, not anymore, while I am terrified to even like a tweet of some popular influencer over on Twitter. I don’t feel at ease on social media all the time, and I feel like, for that, I am not a relevant figure in the bookish community.


I am not saying that I hate everyone on twitter, on bookstagram, that I’m mad that they are taking more space in the book blogging community, space that book bloggers use to have and use to influence everyone. I am just saying that I’m seeing a switch here, in things. In how books are recommended now, how people are talking about books overall and spreading the love. Changes in what seems to matter, in what seems to make someone an influencer in the book blogging community, to me, as well. Bookstagram, Twitter, social media overall is a huge influence in our book buying choices, in our lives and everything else, too.

I don’t know where I’m going with this – just sometimes, I feel like work on book blog is disregarded a little bit – or I just feel like book bloggers working a whole lot on blog posts should and need to be appreciated more. Twitter, Bookstagram, everything social media takes work, but it’s also super hard to write a blog post like this and hit publish without looking back. Designing a blog, writing blog posts, formatting everything, trying to spread the bookish love, it takes a goddamn lot of work and… book blogging is important, too. I want it to stay the very same. I want social media and book blogs platforms to both thrive and for everyone to find their places wherever they feel most at ease. And most importantly, don’t feel like they’re missing out or not doing anything right because they are not on bookstagram (my feelings right now) or on twitter or anything else.

Whether you’ve been blogging for long or are new to this scene: did you notice the growing importance and influence of social media when it comes to the bookish community?

Are you on social media? Which ones, and do you feel like you have more influence there? Do you feel like it matters more to shout on twitter than to write a blog post? Can you juggle well between social media-ing and blogging?

Are you also influenced to get a book because everyone mentioned it on social media? Does this influence you MORE than seeing the book on book blogs, or not, or the same? I would love to know your thoughts on this topic, so feel free to let me know everything in comments!

Posted by

Book blogger, travel blogger, writer. πŸ“š |🌍 | πŸ’ž Writing & Communications Graduate. French. Living on love, wanderlust and ya books.

140 thoughts on “Is book blogging still relevant ?

  1. Hello Marie!
    This is such an insightful post which made me think more about blogging and social media. I have instagram and twitter accounts but rarely use them nowadays. I prefer blogging much more, because I like the idea of taking time to drafting each blog post and then perfecting it. I don’t think I am the type to just tweet out my thoughts to the universe- the idea of that stresses me out too!
    However, I believe it when you say that there is a massive community on these other social media platforms, and I feel like I should step outside my comfort zone and explore this a bit more πŸ™‚ Times change and we should adapt, right? πŸ™‚

    Liked by 1 person

    1. Oh I’m glad to hear you feel the same way – I’m trying this twitter thing and some days I enjoy it, but I am much more of a book blog kind of person, I think. I do love taking the time to draft my blog posts, writing long rants and everything else haha πŸ™‚
      Thank you so much, Sophie!! πŸ™‚ x

      Liked by 1 person

      1. I’ll have to get more familiar with twitter. Seems like a slightly different mindset than blogging haha πŸ™‚ However that is encouraging that you are beginning to enjoy it πŸ™‚

        Liked by 1 person

  2. I definitely get what you are trying to say, I have felt the same thing but I have never been able to put myself out there on any of the social media except on my blog. And I was reading the thoughts of the other bloggers here and I do agree with them, especially about the attention span of the people. However, for me, I still depend on reviews and ratings before I actually buy a book. Bookstagram is a whole other world, I often forget I have an account there but most of the times it feels like would my account even matters because 99% of the people fawn over the beautiful and gorgeous accounts only, what can a broke girl like me do in these situations but yes, even if the pictures are tempting enough, I always rely on blogs first so for me, yes it will always be relevant.
    Great post Marie! ❀

    Liked by 1 person

  3. Awesome discussion post, Marie. I totally agree that things have shifted and expanded in ways that I didn’t even know possible. At first I thought having a website/a blog was already a HUGE deal and then you realize how much you can grow a blog, have followers, likes, comments, etc. It made your platform something that could evolve in itself (like how we went from a to a blog that has its own domain). But then… twitter, instagram and all the pretty new platforms that help expand your reach.. Holy sh*t. I don’t even know how some people get so much attention on Twitter too. They just type one sentence and their tweets blow up, hence making their blog blow up and the influence comes from EVERYWHERE! Pretty crazy world that book blogging has become. I’m just going to continue having my little voice on my blog and keep on writing for those who are interested in what my mind has to say hahah Hey, again, great post, Marie! πŸ˜€

    Liked by 1 person

    1. OH yes that’s exactly it. It’s just CRAZY how things can expand and how social media are just, sidekicks to this blogging adventure, but can sometime really get their own little lives, blow up, become crazy retweeted, famous and everything else… it amazes me, hahaha. It really is a crazy world πŸ˜›
      Thank you so, so much for your sweet comment πŸ˜€ x

      Liked by 1 person

  4. I’ve actually put a lot more focus on my Instagram lately. I did START there. I had a bookstagram before I had a blog so I’ve always loved it. I don’t go on Twitter at all anymore – it caused way too much stress for me. But just in general terms of blog vs social media – I agree. It’s partly the reason why I don’t blog as much any more, the interaction just isn’t there. It’s much easier for me to have a conversation with someone via Instagram stories/comments/dms. Great post!


    1. Oh I am so glad Instagram is working out well for you. I have to admit, sometimes I really want to do an instagram as well, but…I lack the artistic abilities to do so hahaha.
      Thank you so much, Molly πŸ™‚ x


  5. Yay another wonderful, thoughtful post of yours 😊 I mentioned this before, but I did end up getting a twitter account — and honestly, I haven’t really used it to dive into the big book-blogging community that I know is present there. I just don’t feel the same pull to jump into that community as much as I do for sitting down on the weekends to write blog posts, respond to comments, and blog hop. Going on a person’s actual blog seems so much more… fulfilling, I guess? because blogs are a product of someone’s hard work a effort in sharing their passion to others. I find a blog post much more impressive than a tweet, to be honest, and the same goes with Pins and Instagram posts and Facebook updates. No amount of social media can ever overcome the quality and passions that shines through in blog posts I read, so yes, I think book blogging is still relevant — for the people who care about expressing themselves through writing.

    Liked by 1 person

    1. Oh thank you so much for your sweet comment, Zoie ❀ I'm happy you enjoyed this post and I think I feel the same way, I always love going to visit blogs and sharing the love there much more than any kind of social media so far πŸ™‚ x

      Liked by 1 person

  6. I think there has been a shift, but while a lot of people are moving towards more social media, some of us are moving away from it. I have personally stopped visiting Twitter altogether (I still have my account and my blog posts are automatically posted there, but I haven’t actually logged in and read or posted in almost a year) because of the drama and negativity that can sprout up there. I have found that I am still able to function in the book blogging community without social media (though it severely limits my ability to enter some giveaways). and I’m actually a happier person without it in my life.

    Liked by 1 person

    1. Oh that’s such an interesting point to hear – thank you for sharing! There is a lot of negativity on twitter and it can get quite overwhelming at times, I have to agree with you – it feels good to step away every once in a while. I’m glad you’re feeling happier without social media, just with your blog, that’s so great πŸ˜€
      Thank you so much for sharing your thoughts on this πŸ™‚ x


  7. I agree with you. I haven’t been blogging for too long and I have noticed that social media does have a big influence. I think Instagram is the biggest one tbh but twitter also has a big influence.

    Liked by 1 person

  8. Lovely post Marie! It’s been almost a year since I started blogging and yes I have definitely felt that change. I am both on Twitter and Instagram but Twitter is the least favourite of mine. I am never able to catch up with it. As you said, it moves too fast. Every time I go there it seems like I have missed a ton. However, on Instagram, you can exactly get the much more information.
    While I cross-post on my social accounts, my blog is the first thing I am focussing these days because it is the platform that I am trying to grow πŸ™‚
    I really enjoyed reading this Marie πŸ™‚

    Liked by 1 person

    1. Oh thank you, I’m so glad you enjoyed this post, makes me so happy ❀
      I agree, twitter is moving way too fast at times. instagram sounds like a lovely platform, but… I just don't have the time and artistic ability to do that?? I don't know how people do it haha.
      Thank you! πŸ™‚ x

      Liked by 1 person

  9. I feel so understood! Honestly, I actually haven’t thought about this before but I still actually agree with you here! Personallu, I’m very active on my twitter (just started my bookstagram 2 weeks ago, not very active just yet haha) and it’s kind of replaced blogging for me since I spend so much time on it. I used to spend that time on book blogging. But alas (im so weird for using this word) that is not the point of this post. I think it also matters when requesting ARCS. I’ve seen publishers care a LOT more about your social media presence rather than your major platform following. And that’s because people are more active on social media than blogging.
    I have a Blogging Facebook but I NEVER use it so haha. Twitter is the biggest one and sometimes I feel i really should step away from it. And yeah, I do feel like If I say something on Twitter, people will care more than If I shout about in a blog post. Which is a PART of the reason why i am demotivated to write blogs. Seeing books on Twitter, I GUESS. But for me strangely, it’s always the hype on Goodreads that gets me?

    Liked by 1 person

    1. I have a feeling that this happens to a lot of people – they are posting a lot on social media and spending tons of time there, which leaves a bit less time to spend on blogging and blog posts? I get it though and when you have socialmedia and blogging, it’s easy to just… get into social media because it’s quicker, in a way? I don’t know. I feel like many bloggers are a lot on social media and blogs are just, something on the side. For me, social media are sidekicks to my blog, not the contrary? I feel like I’m doing everything wrong because of that, haha, but I am so much more at ease with book blogging than with social media overall.
      Thank you so much for your sweet comment! ❀ ❀


  10. Great post once again!

    I did notice this change in the book blogging community. And, just like your title, I was wondering if book blogging was still relevant. When we know that, because of all the content easily-reachable on the net the attention span of internet readers has greatly diminished (hence people are not actually reading stuffs anymore on the web, just “zapping”), book blogging might seem like something of the past… It seems that people don’t want to dive anymore, they just want to “know about and go”. But just like books didn’t stop being a thing when movies arrived, I think book blogging is still relevant even with Social Media.

    I’m personally on every social media but, even though it’s supposed to be my job (digital marketing), I always feel weird on them. I absolutely hate facebook and don’t feel really confortable posting on it. I like “being influenced” on Instagram and follow the personality of influencers I like but I always feel weird acting like one. I would love to be a part of the bookstagram community but for now I can’t… I always preferred Twitter and I love it even more since it has allowed me to meet so many nice people (you being one of them πŸ’›) and, for once, feel that my blog was relevant. So I think using both is good, watching stuffs on SM is easy but, it’s shallow, the soul of a blogger can only be found on its blog!

    I usually am influenced on Social Media but it’s not because of the platform but because of the person(s). So whether it’s on a blog or on Instagram or Twitter, if it’s someone i give credit for and trust the opinion of, I’ll probably end up buying the book!

    (I’m so sorry this long long comment πŸ˜…πŸ™ˆ)

    Liked by 1 person

    1. Oh yes, people definitely are zapping a bit more now – I do it myself, too, yet I appreciate reading blogs and blog posts so, so much still. I guess I also want to be certain that I’m not the only one left feeling this way πŸ˜…

      Are we the same person??? πŸ˜… social media is (part of) my job as well, yet… I can’t stand Facebook and have given up on it personally, I only use it for my work. I also love Instagram, all the pictures, the influencers, everything they do. I am SO in awe of bookstagrammers and would love, someday, to be part of this community, but I am also lacking photography skills and time to do it all and I’m basically a nervous mess about it πŸ˜…

      Oh this is such a great point – I think that the person influences me way more than the media? If it’s a person I trust, whether she/he/they are ranting over on twitter, instagram or their blogs, I’ll buy the book with my eyes closed haha πŸ™‚

      Oh don’t apologize, thank YOU for taking the time to share your thoughts on this, this means SO much ❀

      Liked by 1 person

  11. I AGREE WITH ALL OF THIS. But yet I will still throw bananas at you because it is fun and why not.

    It’s easy to see that book blogging is not as popular as social media, mainly because it takes a lot of time to write a post, and then perhaps get so little in return for your effort. Especially if you are measuring your readership via comments or page views. As the audience, it’s much easier to scroll through some tweets or heart a photo, something that’s so much easier than commenting (furthermore it’s harder to comment on a phone, and so it’s preferable to use a laptop while commenting, which is something people may not have on hand all the time).

    So yeah, I agree that it’s getting harder to gain blog readership. Booktube is also hard because of all the editing, but it since lots of people use youtube and it’s easy to put in the background and what not, there’s probably more viewership there. Commenting on blogs take focus, and you can’t really multi-task while doing it. SO THERE’S THAT.

    This sounds so bleak BUT YOUR POST WAS ALSO BLEAK SO I have no regrets. I do think there will always be an audience for blogging though πŸ˜›

    Liked by 1 person

    1. Oh yes, I have to agree with you here, I guess commenting and getting an audience is a bit easier on social media, it’s quicker to consume than a full-length blog post, that’s for sure πŸ˜…
      Definitely agree about booktube – even if I don’t watch it, I have to agree that it sounds easier to just, put it in the background, while… when you’re reading a blog post, you can just… well, read the blog post and focus on that πŸ˜…

      Thank you so, so much for your sweet comment, Valerie!! ❀ ❀


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